Top 5 Fashion Games in the US: Q2 2022 Performance

In Q2 2022, the top 5 fashion games in the United States showcased diverse performance trends across downloads, revenue, and active users. Here, we dive into the specifics for each app, based on data from both iOS and Android platforms, as provided by Sensor Tower.

Lash Salon from Crazy Labs saw a significant surge in weekly downloads early in the quarter, peaking at 313K in the week of April 11. However, downloads gradually declined, reaching 47.7K by the end of June. Weekly active users followed a similar pattern, starting from 134K at the end of March and peaking at 669K in mid-June, before settling at around 608K by the end of the quarter.

Project Makeover from Magic Tavern, Inc. maintained a steady revenue stream, with weekly earnings averaging around $1.7M to $2.3M. Despite a dip in downloads from 142K to 103K over the quarter, the game retained a robust active user base, growing from 998K to approximately 1.23M by the end of June.

Dream Wedding! by MagicLab experienced a dramatic increase in weekly downloads, peaking at 336K in mid-May. Although there was a subsequent decline, the app still managed to attract significant attention with 101K downloads in the last week of June. Weekly active users also saw a rapid rise, reaching a high of 474K in mid-May before stabilizing around 281K by the end of the quarter.

Hair Challenge from Rollic Games demonstrated consistent performance, with weekly downloads fluctuating between 76K and 124K. Active users remained stable, averaging around 513K to 557K throughout the quarter. Revenue, although minimal, showed a slight uptick, peaking at $163 in the week of June 6.

Makeup Master - Fashion Girl by Tap Q Games saw a notable increase in weekly downloads, reaching a peak of 133K in early June. Active users mirrored this trend, growing from 164K at the end of March to 273K by mid-June. The app also generated modest revenue, peaking at $386 in the week of June 13.

These trends highlight the dynamic nature of the fashion game market in the United States. For more detailed insights and data, visit Sensor Tower.